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Case Study · AT&T · 2009

Store planners needed a map and a spreadsheet at once

AT&T's retail team plans and builds its own stores. Their questions mix where and what: which southeast stores open in 2012, and which of those have signed leases? I designed a portal that answers both on one screen.

Client
AT&T
Role
UX lead at Slalom. Research, comps, and production design on a cross-functional team.
Work
Research, Design, Front-end development
map

Results as pins. Filter by region and market on the left.

01 · The Problem

Every location carries a lot more than an address:

  • Build type, store type, and design details.
  • Square footage, lease status, and the condition of the space.
  • Project status, sales forecast, and opening date.
  • AT&T organizes by regions and markets, not states.
  • The work usually ends in a deck or a meeting, so the data has to be easy to get out.
02 · Key Screens
thumbnailsThe same results with location cards open on the map.
gridGrid view over the map.
detailLocation detail, with storefront photos from the original comp.
03 · What Happened

It shipped and became the place the retail team went for store projects.

  • Real-estate and construction teams found project details without calling around.
  • Adoption grew steadily after launch.
  • Users rated it much easier than the tools it replaced.