The top navigation names each audience. Each one has a different job to get done:
- Store owners who want to start selling Coca-Cola.
- Distributors and service providers already in the system.
- Minority- and women-owned businesses applying to be suppliers.
- Researchers, and accounts waiting to be activated.
- Signed-in partners who need order forms before a deadline.
It shipped and became the front door for Coca-Cola's business partners.
- Suppliers and customers found where to start without asking for help.
- Fewer support calls about where to register or log in.
- The audience-based navigation held up as the site grew.